"Ali Weeks of Moxie Writing Co. did an awesome job of revamping my website! She really picked up on my brand and “voice” and improved my website so much. I am now so happy and proud to share my website with the world. Ali also did a blueprint of my business and helped me hone in on my business goals. Called a “Roadmapping Guide,” I now have a 5 year plan for my business and know exactly what the steps are to take my business where I want it to be. Ali did a wonderful job for me and I highly recommend her!"
- Becky Atkinson, Life of Impact Coaching
Becky Atkinson owns a coaching business called Life of Impact. We connected when she was looking for help with website content, but our partnership dove much deeper as I worked with her to clarify business development, develop a content marketing strategy, and promote an upcoming book launch.
Sober for 14 years, Becky was offering recovery coaching to people who struggled with alcoholism. Her business was at a bit of a standstill, giving her the urge to expand her target audience in the interest of growing her business. As a result, both her business strategy and website content lacked clarity and direction.
Narrow and clarify her target audience
Pair the tone of her website content to speak to this audience
Update her website content
Promote her upcoming book launch
Becky was at a crossroads with her business and unsure of how to proceed. I completed a Roadmapping Guide to clarify her goals and provide strategy for reaching them. I also edited her website content to speak to her target audience and clarify her offerings.
In Becky's Roadmapping Guide, I conducted research on her target market and laid out strategy for her short-term goals. The finalized guide included:
An overview of her business
Target market research and recommendations
Identifying short-term goals and strategy for reaching them
A website content audit
A marketing plan for promoting her upcoming book
As part of the Roadmapping Guide, I recommended Becky focus on one specialty of coaching. I kept this in mind when editing her website content. The content refresh:
Demonstrated her personality in a professional manner
Gave her credibility by sharing her story
Spoke to her target client in a clear a concise manner
Becky now has clarity in her business strategy and a website to match. Her website copy speaks to her target audience in a tone that is both understanding and reassuring. Becky has also implemented our marketing strategy in publicizing her book, which launched in August.
See Life of Impact's full site here.