"Ali Weeks of Moxie Writing Co. did an awesome job of revamping my website! She really picked up on my brand and “voice” and improved my website so much. I am now so happy and proud to share my website with the world. Ali also did a blueprint of my business and helped me hone in on my business goals. Called a “Roadmapping Guide,” I now have a 5 year plan for my business and know exactly what the steps are to take my business where I want it to be. Ali did a wonderful job for me and I highly recommend her!"
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- Becky Atkinson, Life of Impact Coaching
GOALS
Becky Atkinson owns a coaching business called Life of Impact. We connected when she was looking for help with website content, but our partnership dove much deeper as I worked with her to clarify business development, develop a content marketing strategy, and promote an upcoming book launch.
Sober for 14 years, Becky was offering recovery coaching to people who struggled with alcoholism. Her business was at a bit of a standstill, giving her the urge to expand her target audience in the interest of growing her business. As a result, both her business strategy and website content lacked clarity and direction.
GOALS
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Narrow and clarify her target audience
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Pair the tone of her website content to speak to this audience
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Update her website content
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Promote her upcoming book launch
PROCESS
Becky was at a crossroads with her business and unsure of how to proceed. I completed a Roadmapping Guide to clarify her goals and provide strategy for reaching them. I also edited her website content to speak to her target audience and clarify her offerings.
ROADMAPPING
GUIDE
In Becky's Roadmapping Guide, I conducted research on her target market and laid out strategy for her short-term goals. The finalized guide included:
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An overview of her business
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Target market research and recommendations
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Identifying short-term goals and strategy for reaching them
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A website content audit
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A marketing plan for promoting her upcoming book
WEBSITE
CONTENT
As part of the Roadmapping Guide, I recommended Becky focus on one specialty of coaching. I kept this in mind when editing her website content. The content refresh:
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Demonstrated her personality in a professional manner
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Gave her credibility by sharing her story
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Spoke to her target client in a clear a concise manner
RESULTS
Becky now has clarity in her business strategy and a website to match. Her website copy speaks to her target audience in a tone that is both understanding and reassuring. Becky has also implemented our marketing strategy in publicizing her book, which launched in August.
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See Life of Impact's full site here.
