Ali Weeks - Freelance Copywriter + SEO Content Writer

ali@moxiewritingco.com

Denver, Colorado

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© 2019 by Moxie Writing Co

CLIENT STORY #2

BRAND IDENTITY | WEBSITE CONTENT | MARKETING STRATEGY

"Ali Weeks of Moxie Writing Co. did an awesome job of revamping my website! She really picked up on my brand and “voice” and improved my website so much. I am now so happy and proud to share my website with the world. Ali also did a blueprint of my business and helped me hone in on my business goals. Called a “Roadmapping Guide,” I now have a 5 year plan for my business and know exactly what the steps are to take my business where I want it to be. Ali did a wonderful job for me and I highly recommend her!"

- Becky Atkinson, Life of Impact Coaching

GOALS

Becky Atkinson owns a coaching business called Life of Impact. We connected when she was looking for help with website content, but our partnership dove much deeper as I worked with her to clarify business development, develop a content marketing strategy, and promote an upcoming book launch. 

 

Sober for 14 years, Becky was offering recovery coaching to people who struggled with alcoholism. Her business was at a bit of a standstill, giving her the urge to expand her target audience in the interest of growing her business. As a result, both her business strategy and website content lacked clarity and direction.

GOALS

  • Narrow and clarify her target audience

  • Pair the tone of her website content to speak to this audience

  • Update her website content

  • Promote her upcoming book launch

PROCESS

Becky was at a crossroads with her business and unsure of how to proceed. I completed a Roadmapping Guide to clarify her goals and provide strategy for reaching them. I also edited her website content to speak to her target audience and clarify her offerings.

ROADMAPPING

GUIDE

In Becky's Roadmapping Guide, I conducted research on her target market and laid out strategy for her short-term goals. The finalized guide included:

  • An overview of her business

  • Target market research and recommendations

  • Identifying short-term goals and strategy for reaching them

  • A website content audit

  • A marketing plan for promoting her upcoming book

WEBSITE

CONTENT

As part of the Roadmapping Guide, I recommended Becky focus on one specialty of coaching. I kept this in mind when editing her website content. The content refresh:

  • Demonstrated her personality in a professional manner

  • Gave her credibility by sharing her story

  • Spoke to her target client in a clear a concise manner

Roadmapping Guide - Life of Impact_websi
Roadmapping Guide - Life of Impact_targe
Roadmapping Guide - Life of Impact_targe
Roadmapping Guide - Life of Impact_cover

RESULTS

Becky now has clarity in her business strategy and a website to match. Her website copy speaks to her target audience in a tone that is both understanding and reassuring. Becky has also implemented our marketing strategy in publicizing her book, which launched in August.

See Life of Impact's full site here.

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NEED MARKETING STRATEGY?

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