Is it possible to run a business without being driven by capitalist values? Believe it or not, yes.
In one of my favorite books, Proposals for the Feminine Economy, Jennifer Armbrust lays out the difference between an economy grounded in feminist values versus one rooted in masculine traits. She asserts that we’ve been living in a masculine economy by the name of capitalism. It’s led us to value profit over all else, including people and planet. It’s led to the exploitation of both and the grave inequalities we see in our society.
The solution is a feminist economy, one based in collaboration, sustainability, curiosity, connection with nature, interdependence, integrity, gratitude, and mindfulness.